Many people just starting out running Facebook Ads for their church often start with boosted posts. In fact, there are many who don’t even know that Facebook has an ad manager that is much more powerful than just boosting posts, and gives you much more control over not only the text of the ad, but also things like the creative, the call to action, and where the ad is run.
So which is better? Boosted posts are certainly simpler to set up, so aren’t they the best way to get up and running? Not necessarily. Let’s take a look at the advantages of each, and where each can be used to help your church grow.